1. They boost morale, positivity and optimism. THIS WILL END.
2. The chance to win a stay keeps your loyal guests and fans engaged.
3. Competitions open up to new demographics.
4. The feel-good factor you will bring.
5. Instant gratification - create a "QUICK COMP"
Launch on a Wednesday, announce the following Wednesday.
6.The opportunity to up sell.
7. If it's important you'll probably get more Instagram followers.
8. Expand your database.
9. Word of mouth and hopefully a few more direct bookings.
10. Why not? So it's more like 9. ;) but please if you haven't really entertained it - do.